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Mrs. Dash is America's #1 salt-free seasoning, has a consumer brand awareness of 89% and is the category leader in salt free seasonings.*

 

 

* America's #1 salt-free seasoning is based on IRI sales data. Brand awareness based on A&U Study 2003.

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The Story of Mrs. Dash® - A Working Mom Gets Creative

 

For Carol Bernick, president of Alberto Culver, North America, necessity really was the mother of invention. In the 1980s, Carol, then an executive in the marketing department at Alberto-Culver became frustrated with the available products to flavor the salt-free dishes she prepared for her family. So, she got creative and decided to invent a blend of her own.

 

Working with a variety of spice suppliers, Bernick tasted, tested and tweaked until she got a blend that was just right. The result: Original Mrs. Dash Seasoning Blend, a sparkling mix of 14 herbs and spices that adds punch to foods.

 

Mrs. Dash was first marketed in 1981...over 25 years ago. Today, Mrs. Dash is available in a variety of different flavors including: Original Blend, Table Blend, Garlic & Herb, Extra Spicy, Lemon Pepper, Southwest Chipotle, and Tomato Basil Garlic. These non-sulfited spices and herbs are preservative-free and processed naturally, which means there is just great tasting flavor in every bottle of Mrs. Dash.

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